Clusterduck x Adidas Original
A mad Y2K party brand id designed to get you wet
Clusterduck has been kindly invited to create and design the brand id for an Adidas Original event in collaboration with Highsnobiety in Berlin.
The concept of the poster
The poster is inspired by the ‘Encore’ rave flyer (1998) by chipMONKgrafx
The clusterduck-dog robot-sculpture is inspired by the iconic sony Aibo™, while the spaceship is a homage to the video game ‘Wipeout’ and the biomechanical y2k design master Luigi Colani. Both have been designed by Luka Lavrenci.
The typography by Jules Durand recalls classic flyers’ logos from the early 2000s, and the signature background is designed by flyer aesthetics master connoisseur Simon Villaret S1moncello.
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